The LA Clippers held their annual PLAYBOOK event at the NOVO Theatre in Downtown Los Angeles, featuring a live conversation with President of Basketball Operations Lawrence Frank and Clippers Special Advisor Jerry West on the night of the NBA’s trade deadline and was exclusively for MVPs, what the Clippers call their season ticket holders, and team partners. The event was hosted by Marcellus Wiley who spoke to Frank and West about the Clippers’ basketball strategy and future plans.

​

West and Frank’s key message from the evening is that as executives, they have been in this position before, which is looking to remain competitive while pivoting a team’s direction.